Toshiba’s Eco MFP Wins 2018 Better Buys Innovative Product of Year Award

Toshiba’s groundbreaking hybrid Multi-Function Printer, the e-STUDIO™4508LP, continues to receive industry accolades earning the Better Buys 2018 Innovative Product of the Year award for best monochrome copier. Better Buys’ editors recognised Toshiba’s first-of-its-kind copier for its capability to produce both erasable and standard black prints. The technology innovator’s adoption of erasable toner within its hybrid copier enables the reuse of paper by erasing all content on a sheet of paper thereby allowing organisations to operate more efficiently and sustainably. Better Buys’ editorial staff additionally presented Toshiba’s print device with high marks for its impressive feature set and value.

“We’ve selected the Toshiba e-STUDIO4508LP as an Innovative Product of the Year simply because it’s the most innovative copier Toshiba has engineered to date,” said Better Buys editor Melissa Pardo-Bunte. “We especially want to recognize its unique erasable toner technology, saving organizations money while also reducing their carbon footprint.”

Toshiba’s popular print device additionally won a Better Buys’ 2017 Editor’s Choice award and the company’s companion hybrid copier, the e-STUDIO3508LP was recently named 2018 Outstanding Achievement in Innovation Award by global document imaging industry resource, Keypoint Intelligence-Buyers Lab.  This also marks the fifth time in the last six years Toshiba has secured a Better Buys Innovative Product of the Year award.

"We are very thankful to Better Buys for presenting us with its Innovative Product of the Year award,” said Bill Melo, Toshiba America Business Solutions CMO. “Toshiba customers throughout the world have come to appreciate the significant environmental and efficiency benefits our hybrid copier provides.”